Greythr’s Sales Team Stopped Researching and Started Selling: 30+ Verified Accounts, Segmented and Ready
The Business Challenge
Greythr’s sales team was targeting companies by employee size, industry, and region, but their database couldn’t support that precision. Apollo and Lusha covered a lot of ground, but many records were incomplete or outdated, so reps were finishing the gaps by hand. Every hour spent verifying a company was an hour not spent talking to one.
The RevGen IQ Solution Deployed
We started with Greythr’s segmentation rules, not with a tool. Our data team ran extraction across 17+ sources to build the first layer, and our researchers manually verified every record the tools couldn’t confirm. Greythr received a clean, enriched database sorted by employee band and territory, which the team could load straight into outreach.
“We used to lose hours every week checking whether a company even fit our criteria. With RevGenIQ’s data, that step is gone, and my team starts each day with accounts that are already verified and segmented by region.”
Srinivas k
Head of sales, Greythr
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