The 90-minute ICP workshop that fixes your pipeline

Most pipeline problems are ICP problems in disguise. Here's the workshop framework we run with every new client.

Start with your best customers

List your ten best accounts by revenue, retention and ease of sale. Look for the patterns before you look at the broad market.

Define disqualifiers

Knowing who NOT to target saves more time than any intelligence tool. Write down the traits that predict churn or stalled deals.